It looks like the fragrant Anthea Turner - she of 'Yeah, I'll promote a chocolate bar on my wedding day' fame - has been rumbled by an eagle-eyed resident of Stoke-on-Trent.
For the former Blue Peter beauty, who is said to be fiercely proud of her Potteries roots, has been busy earning some dosh... promoting pottery from nowhere near Stoke-on-Trent. Allegedly.
According to a correspondent who wrote to my local paper, The Sentinel, it seems "our" Anth has been plugging ceramics made abroad for Matalan.
Which is a cracking way of showing loyalty to your home city in these credit-crunched times. Spode? Remember them? Well they've gone under after hundreds of years at the heart of life in Stoke.
Wedgwood, one of the region's other big names, are making more people redundant. And Royal Doulton... Royal who? Yep, they're just a distant memory in the town of Burslem, which they once so proudly called home.
So I imagine there might be plenty of former potbank workers who'd like to throw more than a pot in Anthea's direction, given her Matalan gig.
And who could blame them?
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